shipcut.app

Methodology · Component library

Hand-crafted,
not hallucinated.

The catalogue Standard renders pick from. Every piece designed by hand — arranged around your product on render. (Premium writes scenes from scratch and doesn't use the library.)

35 scenes 10 backgrounds 14 accent colours 2 themes 50 music tracks

See them assembled into real videos → examples

Scenes

35 layouts

Each scene is a hand-crafted layout with its own animation. The generator picks a sequence of them based on your prompt and the structure it infers from your site.

Brand Intro

Centered brand reveal: huge product name + accent dot + optional tagline. Pop-in.

brand_intro

Problem Statement

Editorial bold statement left-aligned: vertical accent bar + bold headline + italic subhead.

problem_statement

Single Feature

Spotlight ONE feature: optional uppercase eyebrow + headline + paragraph body + drifting accent blob.

single_feature

Feature Trio

Three feature cards side-by-side, each with badge + title + short body. Optional headline above.

feature_trio

Screenshot Zoom

Browser-framed product screenshot with slow zoom-in pan. Optional caption.

screenshot_zoom

Stat Counter

Giant number that ramps 0 → target (ease-out) + optional prefix/unit + caption line.

stat_counter

Testimonial

Pull-quote: large accent quote mark + italic quote + attribution + role.

testimonial

Icon Callout

Centered icon in tinted square + bold headline + optional body. Quick feature spotlight.

icon_callout

Code Terminal

Mac-style terminal: $-prefixed commands type in with blinking cursor; outputs in muted color. Up to 3 in/out pairs.

code_terminal

Comparison

Side-by-side before/after cards with accent arrow between. Before muted, after uses accent. `before_text` and `after_text` accept EITHER a single bold statement OR 2-3 short bullets separated by newlines (\n). Prefer bullets when the contrast is naturally multi-faceted (e.g. 'Scattered tabs\nMissed deadlines\nIrrelevant noise').

comparison

Diff View

Code-diff style window: red removed lines + green added lines, sliding in. Filename in window header.

diff_view

App Grid

Grid of colourful app or service tiles. Well-known brands show their official mark; the rest fall back to initials on a tinted gradient.

app_grid

Workflow Steps

A short flow of 2 to 4 step cards joined by arrows, each with its own icon and label.

workflow_steps

Pricing Table

Three pricing tiers side by side, the middle one highlighted. Name, price, unit and a short perks list per tier.

pricing_table

Cta Final

Final CTA: bold centered headline with animated accent underline + optional subline + URL pill button.

cta_final

Big Quote

Manifesto: one big centered statement + short accent underbar + optional attribution. Pure typography, no decoration.

big_quote

Bullet List

Checklist: optional kicker + optional headline + 3-5 short bullets each with a check tile. Bullets stagger in.

bullet_list

Feature Pair

Two feature cards side-by-side, each with icon tile + title + body. More room per card than feature_trio.

feature_pair

Stat Grid

Three big stats side-by-side. Numbers count up from 0 in sync. Each cell has accent top-rule + big number + short label.

stat_grid

Tag Cloud

Centered cloud of keyword pills, every 3rd one in accent. Tags pop in one by one. Optional headline above.

tag_cloud

Device Phone

Split: text on the left, vertical iPhone mockup on the right with product screenshot inside (or a tasteful placeholder UI).

device_phone

Device Laptop

Laptop mockup centered (screen + tapered base) with product screenshot. Different from screenshot_zoom which uses a browser chrome.

device_laptop

Browser Tabs

Browser window with 3-5 tabs across the top, one active. Mock URL bar + content blocks. Pick which tab number is active.

browser_tabs

Notification Toast

macOS-style notification sliding in from the corner — app icon, app name, time, title and body.

notification_toast

Chat Bubbles

iMessage/Slack-style 2-4 message bubbles, alternating sides. Right side uses accent, left uses muted surface. Optional per-message author.

chat_bubbles

Progress Bar

Single horizontal progress bar animating 0 → 100%. Live percentage counter + task label. Small check appears at 100%.

progress_bar

Checklist Anim

3-5 todos that get checked off sequentially (accent fill + checkmark + strikethrough).

checklist_anim

Loading Done

Accent spinner ring rotates, then morphs into a filled accent disc with a check mark. Labels swap (loading → done).

loading_done

Line Chart

Single-series growth line that draws left-to-right with an accent area under. Optional X-axis labels. Trailing dot follows the draw.

line_chart

Bar Chart

Vertical bar chart, 3-6 bars rising in sequence. Highlight one bar in accent; the rest stay muted. Each has a value above and label below.

bar_chart

Metric Transform

Two big metric values side-by-side joined by an arrow: from_value → to_value. Before is muted, after pops in accent.

metric_transform

Split Visual Text

50/50 layout: kicker + headline + body on one side, a large icon visual (gradient tile + rotating ring) on the other. Pick which side the visual is on.

split_visual_text

Timeline

Horizontal timeline with 3-5 nodes. Accent line draws across, nodes light up in sequence. Each event alternates above/below the line.

timeline

Logo Wall

A 'trusted by' wall of 4 to 10 monochrome customer logos with name labels — reads as a customer roster.

logo_wall

Keyboard Shortcut

Large keyboard keys center-screen joined by '+'. Modifiers (cmd/alt/shift/ctrl/enter/tab/esc/arrows) render as canonical glyphs. Keys pop in, then press in an accent flash.

keyboard_shortcut

Backgrounds

10 ambient layers

A subtle moving layer sits behind every scene to give the video life without distracting from the content.

Aurora Warm

Three large soft radial blobs (accent + amber) drifting. Atmospheric, premium.

aurora_warm

Dot Grid

Slow diagonal drift of a regular dot pattern + two off-axis accent corner glows. Distinct from grid_warm (dots not lines, diagonal not vertical, asymmetric glow).

dot_grid

Floating Frames

Drifting tinted rounded rectangles at low opacity + ambient accent glow.

floating_frames

Grid Warm

Subtle drifting grid lines + vignette + accent center glow. Clean, technical.

grid_warm

Mesh Warm

Soft 4-point mesh gradient (accent + amber) + subtle grain. Lush, magazine-like.

mesh_warm

Noise Warm

Warm solid + diagonal accent wash + animated film grain + vignette. Cinematic, restrained.

noise_warm

Paper Grain

Neutral warm paper texture + dense grain + faint horizontal fibres + vignette. No accent wash. Accent shows only via template content.

paper_grain

Spotlight Sweep

A wide blurred accent beam sweeps diagonally + thinner trailing beam, framed by deep vignette. Single directional movement.

spotlight_sweep

Vignette Warm

Deep vignette + one accent corner glow + drifting particles. Quiet, focused.

vignette_warm

Wave Bands

Three soft accent horizontal bands sliding sideways at different speeds, heavily blurred. Subtle base tint.

wave_bands

Accent colours

14 hues

A single accent colour ties every scene together. ShipCut picks one based on your brand, with these as the defaults when there's no obvious signal.

Violet #A78BFA
Amber #F59E0B
Rose #FB7185
Emerald #34D399
Cyan #22D3EE
Orange #F97316
Lime #A3E635
Blue #60A5FA
Teal #14B8A6
Pink #EC4899
Indigo #818CF8
Yellow #EAB308
Fuchsia #D946EF
Gold #FACC15

Themes

2 surfaces

Warm cream or warm dark. Both share the same accent colour and visual rhythm — pick the one that matches the surfaces your video will live on.

Dark

Warm dark surface, cream text, violet 400 accent.

Light

Warm cream surface, near-black text, violet 700 accent.

Background music

50 tracks

Tick "add background music" when you create a video and we'll match one of these royalty-free tracks to its mood. Have a listen.

Thaxted (Holst)

cinematic

Epic, Uplifting. Orchestral - Full. Serious announcements, flagship or ambitious launches.

Cretaceous Dawn

cinematic

Action, Driving, Grooving. Drums, Shakers, Log Drums. Serious announcements, flagship or ambitious launches.

Habanera

cinematic

Bright, Epic. Solo Female Voice, Clarinet, Strings, Brass. Serious announcements, flagship or ambitious launches.

Voltaic

cinematic

Action, Driving, Grooving. Synth, Percussion. Serious announcements, flagship or ambitious launches.

Eighties Action

cinematic

Action, Driving. Synth. Serious announcements, flagship or ambitious launches.

Scattershot

cinematic

Action, Driving. Percussion. Serious announcements, flagship or ambitious launches.

Silver Blue Light

tech

Bright, Calming, Relaxed. Guitar, Synths. AI, infra, developer-facing or hardware products.

Pyro Flow

tech

Driving, Grooving. Drums, Piano, Bass, Synth. AI, infra, developer-facing or hardware products.

Leopard Print Elevator

tech

Grooving, Relaxed. Synths, Percussion, Bass. AI, infra, developer-facing or hardware products.

Funky Chunk

tech

Bright, Grooving, Uplifting. Bass, EP, Drums, Guitar. AI, infra, developer-facing or hardware products.

Miami Viceroy

tech

Grooving, Relaxed. Guitar, Bass, Drums, Synths. AI, infra, developer-facing or hardware products.

Deep and Dirty

tech

Driving, Grooving. Synths, Percussion. AI, infra, developer-facing or hardware products.

Gonna Start

playful

Bouncy, Calming, Humorous, Uplifting. Piano, Drums, Bass, Organ. Fun consumer apps, games, light-hearted brands.

Salty Ditty

playful

Bouncy, Humorous, Uplifting. Synth, Percussion. Fun consumer apps, games, light-hearted brands.

Goblin Tinker Soldier Spy

playful

Bouncy, Grooving, Humorous. Tuba, Percussion, Bass, Melodica. Fun consumer apps, games, light-hearted brands.

Monster Promenade

playful

Bouncy, Bright, Humorous. Guitar, Kit, Bass, Organ. Fun consumer apps, games, light-hearted brands.

Airport Lounge

playful

Bouncy, Calming, Relaxed. Bass, Kit, EP, Vibes. Fun consumer apps, games, light-hearted brands.

DarxieLand

playful

Bouncy, Bright, Humorous. Banjo, Trumpet, Tuba, Drums. Fun consumer apps, games, light-hearted brands.

Drankin Song

acoustic

Relaxed. Violin, Bass, Guitar, Diddley Bow. Warm, organic, human — lifestyle and craft products.

Midnight Tale

acoustic

Calm, Relaxed. Guitar, Lute. Warm, organic, human — lifestyle and craft products.

Joey's Formal Waltz - Unscented

acoustic

Grooving, Relaxed. Electric Piano, Guitar, Bass, Kit. Warm, organic, human — lifestyle and craft products.

Funky Boxstep

acoustic

Grooving, Relaxed. Kit, Bass, Organ, Guitar. Warm, organic, human — lifestyle and craft products.

Somewhere Sunny (ver 2)

acoustic

Bright, Calming, Relaxed, Uplifting. Guitar. Warm, organic, human — lifestyle and craft products.

Backbay Lounge

acoustic

Bright, Grooving, Relaxed. Piano, Guitar, Drums, Bass. Warm, organic, human — lifestyle and craft products.

Ancient Winds

calm

Calm, Calming, Relaxed. Harp, Strings, Synths. Wellness, finance, productivity, anything reflective.

Mana Two - Part 1

calm

Calm, Calming, Relaxed. Electric Piano. Wellness, finance, productivity, anything reflective.

Peace of Mind

calm

Calming, Relaxed. Piano, Synth, Strings. Wellness, finance, productivity, anything reflective.

Prelude in C (BWV 846)

calm

Calming. PIano. Wellness, finance, productivity, anything reflective.

Water Lily

calm

Calming, Relaxed. Piano, Basses, Cellos. Wellness, finance, productivity, anything reflective.

Canon in D for Autoharp

calm

Bright, Calm, Relaxed. Concert Harps. Wellness, finance, productivity, anything reflective.

Dreamer

calm

Calming, Relaxed. Piano, Percussion. Wellness, finance, productivity, anything reflective.

Samba Isobel

corporate

Bright, Grooving, Relaxed. Bass, Drums, Piano. Clean B2B/SaaS, professional and motivational.

Dispersion Relation

corporate

Bright, Grooving. Kit, Bass, Piano, Vibes. Clean B2B/SaaS, professional and motivational.

Moonlight Beach

corporate

Bright, Grooving, Relaxed. Steel Drum, Marimba, Bass, Percussion. Clean B2B/SaaS, professional and motivational.

Del Rio Bravo

corporate

Bright, Calm, Grooving. Accordion, Marimba, Bass, Percussion. Clean B2B/SaaS, professional and motivational.

Quasi Motion

energetic

Bright, Grooving. Percussion, Stringed Instruments, Flute. Dev tools, growth, fast and capable products.

Lord of the Rangs

energetic

Grooving, Relaxed. Didgeridoo, Marimba, Flute, Percussion. Dev tools, growth, fast and capable products.

Kumasi Groove (plus flugelhorn)

energetic

Grooving. Percussion, Marimba, Flugelhorn. Dev tools, growth, fast and capable products.

Celebration

energetic

Grooving, Relaxed. Drums, Saxophones, Trombones. Dev tools, growth, fast and capable products.

Back on Track

energetic

Bright, Grooving. Conga, Kit, Bass, Shakers. Dev tools, growth, fast and capable products.

Five Card Shuffle

energetic

Grooving. Piano. Dev tools, growth, fast and capable products.

Wholesome

energetic

Calm, Grooving, Relaxed. Cello, Viola, Marimba, Drums. Dev tools, growth, fast and capable products.

Luminous Rain

uplifting

Uplifting. Piano. Friendly consumer apps, onboarding, feel-good launches.

Tiki Bar Mixer

uplifting

Bright, Grooving, Relaxed. Steel Drum, Marimba, Percussion, Bass. Friendly consumer apps, onboarding, feel-good launches.

Ave Marimba

uplifting

Bright, Grooving, Relaxed. Marimba, Drums. Friendly consumer apps, onboarding, feel-good launches.

Poppers and Prosecco

uplifting

Bright, Grooving, Relaxed. Trombone, Piano, Bass, Drums. Friendly consumer apps, onboarding, feel-good launches.

Savannah (Sketch)

uplifting

Grooving, Relaxed, Uplifting. Marimba, Choir, Percussion. Friendly consumer apps, onboarding, feel-good launches.

Adding the Sun

uplifting

Calm, Grooving, Uplifting. Choir, Percussion, Bass. Friendly consumer apps, onboarding, feel-good launches.

Ethereal Relaxation

calm

Bright, Calming, Relaxed. Tongue Drum, Strings. Wellness, finance, productivity, anything reflective.

Deep Relaxation

calm

Calm, Calming, Relaxed. Piano, Synth. Wellness, finance, productivity, anything reflective.

Music by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0.

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