Brand kit

The ShipCut brand

Logos, colours, typography, and social cards — everything you need to write about ShipCut or build something next to it. Marks are released for editorial and partner use. Please don't recolour, distort, or redraw them. For media or partnership requests, write to [email protected].

Marks

The primary mark sits on light surfaces; the inverse goes on dark. The square mark is for app icons and social avatars. The wordmark pairs the mark with the name for long-form contexts.

Primary

For light surfaces.

SVG PNG 1024 PNG 512

Inverse

For dark surfaces.

SVG PNG 1024 PNG 512

App icon

Self-contained — for app stores, avatars, and favicons.

SVG (dark) SVG (light) PNG 1024 PNG 512

Wordmark

Horizontal lockup — mark + name.

SVG (light) SVG (dark) PNG (light) PNG (dark)

Palette

A warm cream background, near-black text, and a single accent — violet — used for highlights, focus rings, and the cut bar in the mark. Light and dark share the same token names; the accent shifts from violet 700 to violet 400 to keep contrast on a warm-dark base.

Light

BackgroundPage surface#F7F3EA

Alt surfaceSubtle section break#EFEADD

CardTiles, panels#FBF7F0

Body textStrong#0E0D0A

Muted textSecondary copy#6E6860

Soft mutedCaptions, kickers#9C958A

RuleBorders, dividers#D9D2C2

AccentViolet 700 — emphasis#6D28D9

Dark

BackgroundPage surface#110F0B

Alt surfaceSubtle section break#1C1713

CardTiles, panels#221D17

Body textStrong#F0EAD9

Muted textSecondary copy#A39C8E

Soft mutedCaptions, kickers#79716A

RuleBorders, dividers#2F2A22

AccentViolet 400 — emphasis#A78BFA

Typography

The site is set in Outfit, a geometric sans-serif released under the SIL Open Font License. Self-hosted as a variable woff2 covering Latin and Latin Extended. Weights 400 / 500 / 600 are in active use across the product and marketing surface — no secondary face, no monospace.

ShipCut

DisplayOutfit 600−0.04 em

A polished launch video, in the time it takes to write the announcement.

HeadingOutfit 600−0.025 em

Your URL, a one-line prompt, a duration — that's the form.

TaglineOutfit 500−0.012 em

ShipCut turns a product URL, a one-line prompt, and a duration into a polished 1080p launch video with a shareable public page. Made for indie makers who want the announcement out today, not next week.

BodyOutfit 4001.6 line-height

outfit-latin.woff2 outfit-latin-ext.woff2 Google Fonts ↗

Guidelines

A few rules so the marks stay recognisable across contexts.

Don't recolour the marks — use the supplied SVGs as-is. The accent violet is what makes ShipCut feel like ShipCut.

Don't stretch, skew, or rotate. Scale the marks uniformly.

Don't combine the mark with another logo into a custom lockup without prior agreement.

Clear space: keep empty margin equal to half the mark's height on every side.

Minimum size: 24 px on screens, 8 mm in print — below that the cut bar loses legibility.

Don't imply endorsement. The marks identify ShipCut as a product; please don't use them to suggest a partnership or certification that doesn't exist.

Boilerplate

One-paragraph description for press releases or partner pages — drop verbatim or adapt.

ShipCut turns a product URL, a one-line prompt, and a duration into a polished 1080p launch video with a shareable public page. Built for indie makers who want their announcement video to ship the same day as the product. ShipCut is a product of Sigreturn Labs, an independent technology studio based in Paris.

Try ShipCut

Three videos per month while in beta, no card.